Social communication tools are being baked into business processes to provide more fluid workflows and enable data gathering to make better business decisions. Using the popular form factor of social networks and user-friendly graphic interfaces, these platforms help remove obstacles around effective use.
‘Colour and Space‘ is an infographic design project that mines Pinterest data to find the most common colors in homes by room. Made in collaboration between Turkish decorative paints brand Jotun and Danish designers Mie Frey Damgaard and Peter Ørntoft, the tool could be helpful for someone looking to redecorate their home or to help inform a brand on what color product to produce.
via Pinterest Data Reveals The Most Common Home Decor Colors – PSFK.
In this era of big data, information overload is easy, but getting just the right amount is key when making a worthwhile purchase online. However, e-retailers Frank & Oak seem to have found the answer to this Goldilocks conundrum.
via Men’s E-Retail Store Evolves To Fit Shopper’s Personal Style As They Buy – PSFK.
To promote the “Unboxed: Adventures in Cardboard†exhibit, The Chicago Childrens Museum launched Mister Imagines Toy Store, a pop-up store in Chicago’s Wicker Park. This toy store, however, was nothing like a traditional toy store with games, videos, dolls and books. This toy store sold cardboard boxes, and nothing else.
via Childrens Museum Promotes Creative Kids Play With Cardboard Box Shop | MediaPost Publications.
Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.
via Getting To The Bottom Of What Clients Think Of Agencies – Forbes.
