Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable â€” since they can be powered across a range of platforms â€” and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will beÂ brands â€œowningâ€ areas and â€œoffering smart utilities. â€œA grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.â€
Digital disruption can be a frightening game, especially when some of the players are as yet out of view. By subjecting the sources of disruption to systematic analysis solidly based on the fundamentals of supply and demand, executives can better understand the threats they confront in the digital spaceâ€”and search more proactively for their own opportunities.
Yves BÃ©har is chief creative officer at fitness tracker company Jawbone and founder of US design and branding firm Fuseproject. Here, he shares his thoughts on the future of fitness trackers, their potential to improve healthcare and how to design a device that people will want to wear every day
Long gone are the days of a room full of lookalike salespeople following the same robotic spiel and working towards the same goals â€“ diversity is a strength when managed well