Google calls it the “Zero Moment of Truth,” or ZMOT, and although Facebook doesn’t have a name for it, they’re shooting for the zero moment too. For Google, this is the moment before you get to the store or go online to buy something; it’s when you first start to search.

via This Is How Your Brain Deals With Google And Facebook Ads – BuzzFeed.

The Disciplines of User Experience Design is a mega Venn diagram by Dan Saffer (given a pretty makeover by Thomas Gläser) that explores all of the overlap between UX and other fields of design.  While other client experience elements like service design, psychology, cognitive science, and marketing are missing – you gain an appreciation for the many elements that are incorporated into the user experience process.

via Infographic: The Intricate Anatomy Of UX Design | Co.Design.

Specializing in design for social innovation and health care, Robert Fabricant lends his expertise to Frog Design’s initiatives with a global impact. Recently, he has led projects that use technology to combat HIV/AIDS and collaborated with UNICEF to improve maternal and infant health worldwide.

via Why You Shouldn’t Call Yourself A Social Good Designer | Co.Exist.

From small design shops to global corporations, there’s a debate raging over the best way to create innovative digital products. On one side, there’s the methodology of design thinking, born in the ‘80s and championed by respected design firms like IDEO. In the other corner sits the upstart challenger, the lean startup method. There’s arguments to be made for both sides, but the best solution requires a blend of both.

via Think Deep, Work Lean – Jill Nussbaum – PSFK.

At Reebok, the cushioning in a best-selling basketball shoe reflects technology borrowed from intravenous fluid bags. Semiconductor firm Qualcomm’s revolutionary color display technology is rooted in the microstructures of the Morpho butterfly’s wings. And at IDEO, developers designed a leak-proof water bottle using the technology from a shampoo bottle top.

via How Seemingly Irrelevant Ideas Lead to Breakthrough Innovation – Knowledge@Wharton.