Tag: Innovation


The Rise of the Creative Officer

The Rise of the Creative Officer Or why creative innovation is making the move into the C-suite. The short answer?  Superbly designed products and experience sell themselves. In today’s fast-paced economy where products and service can become obsolete within six months, consumers have become less responsive toward traditional marketing and advertising strategies.

Make plans to attend on May 4 at the Fine Line Music Café in Minneapolis as creative leaders Michael Fanuele, CCO General Mills, Tom Nowak, CCO Best Buy and Todd Waterbury, CCO Target – take the stage to discuss how creative innovation is making the move into the C-suite.

Moderated by Jayne Haugen Olson, VP Content, MSP Communications, the panel will talk about the growing trend by companies to elevate and expand the strategic role of creativity & design throughout their businesses.

EVENT DETAILS

DATE: Thursday, May 4, 2017
TIME: 5:30 p.m. Social Hour, 6:30 p.m. Program
PLACE: Fine Line Music Café; Minneapolis, Minnesota

Source: AdFed – The Rise of the Creative Officer

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Reimaging a Former Factory

La Fabrica is a 3,100 m2 cement factory located near Barcelona, Spain, which serves as the unique backdrop to local architect Ricardo Bofill‘s studio and home. the factory, which was first built in the post world war I era, is an architectural timeline of transformative vernacular having expanded through various styles as new functions called for an expanded program. the complex, providing a beautiful and varied series of spaces spanning from brutalist to surrealist with an industrial flavor, underwent a series of processes that converted the existing structure into a studio, gallery, garden, and home — a re-purposed city within an abandoned factory slowly engulfed by vegetation.

Source: La Fabrica- Ricardo Bofill’s Time Capsule Factory Renovation | Designboom