Tag: Search

Why You Won’t Recognize SEO in 5 Years

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.

Source: Why you won’t recognize SEO in 5 years | TNW

The Ultimate Complete Final Social Media Sizing Cheat Sheet – LunaMetric

In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instituted changes to their image sizes, rendering most of the information on the infographic out of date.

via The Ultimate Complete Final Social Media Sizing Cheat Sheet – LunaMetric.

MIMA Summit 2012 – Guy Kawasaki & Jane McGonigal – October 10, 2012 – Minneapolis, MN

Minnesota is the home to an amazing advertising, marketing, and interactive development community – some would say that everyone who works the state that I call home is ‘Above Average’.

No other conference helps elevate Minnesota’s talent like the MIMA Summit.  It’s the biggest annual marketing and technology conference in the Midwest, presented by the oldest interactive marketing association in America. (FULL DISCLOSURE: I’m MIMA’s Vice President.  So, I have a soft spot in my heart for the organization – not to mention that I’m a bit of a Minnesota towny).  

This year’s theme is No Boundaries: The Rapid Evolution and Diversification of Digital Marketing featuring keynotes by gaming expert Jane McGonigal and former Apple chief evangelist and best selling author Guy Kawasaki, as well as over 32 sessions with an incredible roster of national speakers on digital leadership, mobile e-commerce, SEO, digital strategy, social media and more (breakfast, lunch and a happy hour included).

And, you’ll network with over 700 of the smartest interactive marketers around (I know most of these people and they’re good folks).  I’m attending and I hope you will join us.

MIMA Summit 2012 with Guy Kawasaki and Jane McGonigal - Minneapolis, MN

via MIMA Summit 2012 with Guy Kawasaki & Jane McGonigal – Minneapolis, MN- October 10, 2012.

Newark Nut Company Buys a Perfect Domain Name. Yet Sales Suffer. – NYTimes.com

THE CHALLENGE To improve the site’s difficult-to-remember domain name, NutsOnline.com, and establish the company as the pre-eminent seller of nuts on the Web.

via Newark Nut Company Buys a Perfect Domain Name. Yet Sales Suffer. – NYTimes.com.