Peter Jackson is a game changer who transformed the practice of filmmaking. Like Jerry Buss, who revolutionized basketball, Jackson and other effective innovators share a common set of qualities that we call the innovation mindset: they see and act on opportunities, use “and” thinking and resourcefulness, focus on outcomes, and act to “expand the pie.” Regardless of where they start, innovators persist till they successfully change the game.

via The Innovation Mindset in Action: Sir Peter Jackson  – Harvard Business Review.

There’s a chasm widening between old school and new school marketers. New school marketers, typically those closer to social marketing channels targeted at Millennials, are telling me they’re having a hard time getting their projects funded internally because old school marketers in the C-suite don’t understand the new context and metrics driving social marketing.

via How to Ditch Marketing And Make Friends – Harvard Business Review.

The founders of music website Last.fm have created a new service that tracks users’ web browsing history to suggest sites they might be interested in. Lumi is a web discovery tool for effortlessly finding relevant news, information, entertainment and products.

via Content Discovery Tool Recommends Sites Based On Past Web Activity – PSFK.

In your life, you have at least one relative stranger whom you’ve grown close to. Maybe it’s a doorman. Maybe it’s the cashier at the local bodega. Maybe it’s the guy who works in the next cubicle over. So what if you only know their first name, and you’ve never had a conversation that exceeded 45 seconds? Over months of opened doors, midnight candy bars, and borrowed staplers, you’ve become quite familiar. You have a bond, a friendship, that can only be built over countless moments of tiny social friction. So why would things work any differently online?

via Facebook’s Secret To Building Friendships: Many Small Interactions | Co.Design.

If you find yourself on a Brazilian beach, no need to leave if the battery on your phone is running low – thanks to Nivea and their clever magazine ad: a solar power charger for your phone.

via Print Ad Charges Phone Using Solar Energy – PSFK.