I know that I’m late to the game throwing in our two cents about the Old Spice video barrage (if you call 14 hours late). This day-long campaign redefined “A-game†for creative folks across the planet. 87 short comedic YouTube videos about Old Spice shot in real-time, in a single day (oh, and throw in a voicemail message Website featuring Isaiah Mustafa generated to your phone for good measure).