Tag: Design Thinking


What is UX Design?

Every software product has a user-facing side for people to interact with. That interaction is an experience. Here’s how to make that experience a great one

Source: Seriously Though, What Is UX Design Really? | The Next Web

McKinsey’s Approach to Agile Marketing

The truth is, many marketing organizations think they’re working in an agile way because they’ve adopted some agility principles, such as test and learn or reliance on cross-functional teams. But when you look below the surface, you quickly find they’re only partly agile, and they therefore only reap partial benefits.

via Agile Marketing: A Step-By-Step Guide | McKinsey & Company

How to Create a Great Customer Experience

Harvard Business Review found that companies who successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues.

via 7 Ways to Create a Customer Experience Strategy | SuperOffice

Facing Your Fears with Virtual Reality

Fear isn’t always such a bad thing. It is, after all, a self-preservation response programmed into our DNA that can be useful in keeping us out of harm’s way.When that fear is constant and irrational, however, it can become a crippling problem, and one that a whole lot of us struggle with every day. Nearly 25 million Americans report having the fear of flying phobia, and almost nine percent of the adult population in the US have at least one extreme specific fear.

Source: Facing your fears with Virtual Reality | The Next Web

5 Experience Design Lessons From The Bauhaus

Of all the influences from the past 100 years, the Bauhaus—the venerable art and design school founded in 1919—has had the most enduring impact on the world, from the modern products and furniture we buy, to the graphics we see, and the architecture we inhabit. Yet while scholars have pored over the school and deconstructed its teachings for decades, many untold stories still wait to be unearthed.

Source: 5 Timeless Design Lessons From The Bauhaus | Co.Design