Puppy Bowl – A Branding Doggynaught

Sure, I’m a sucker for the ‘Bissell Kitty Halftime Show’.  Here’s the money line: “It began as a joke in a network ideas meeting, like some stoner intern’s dream: Dude, what if we, like, just put a camera on a bunch of puppies playing in a field?”  Eight years later, it’s a branding doggynaught.

Animal Planet

via Behind the scenes of the Puppy Bowl, Animal Planet’s irresistible Super Bowl counterprogramming | The Cutline – Yahoo! News.