The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But youâ€™ve only spent one minute on it so itâ€™s all good whatever happens. We often find that the first idea you have is the best. We hope youâ€™ll all get involvedâ€¦if youâ€™ve got a minute. Â So, creatives take notice – clever little crowd-sourcing mechanism these folks have started. An even better exercise to help keep the talent at your agency razor sharp.