The Oberlin College April Fools’ Day website takeover is brilliant. Â I’ll grant that my creative bar is adjusted somewhat when images of cats are thrown into the mix. Â Here’s what AdWeek had to say about the hoax, “Small liberal-arts college Oberlin has become Meowberlin, an institute of higher learning for cats, proving once again that the Internet will pay attention to you if you do something with cats.”
– April Fools’ Day 2013: Best of Brand Hoax -Â Oberlin College – AdWeek