Happy 75 days Vine. Â I enjoyed the article about you that was in today’sÂ AdweekÂ -Â Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills. Â While many marketers are still trying to figure you out, I’m happy to see that they’re some adventures folks who have taken a dip into your 6-second waters. Â I especially enjoyed the creative work by Peanut Butter & Co. Â Let me make sure I got this right:
National Peanut Butter & Jelly DayÂ Vine video + BOGO coupon = 1st Day 300,000 impressions + 6,000 coupon downloads.
Not bad work by a 12-person CPG company. You know what’s fun about this Peanut Butter & Co’s effort on Vine – little or no production cost . Â Just some creative folks who figured you out Â – how cool is that. Â I look forward to other smart marketers getting their hands dirty as they start to plant little Vines into their digital marketing mix – and to think, just in time for spring.