What I like about Vine is for the very reason that it captures a sliver in time that brings motion, sight and sound to life â€“ and saves it in a little digital bottle.
Vine was born out of its 140-character cousin Twitter, and I believe is the next evolution of the hyper-short narrative – creating a new form of storytelling that’s relevant to the people who post videos – and I believe that’s a compelling act – for whomever to witness. Itâ€™s in our nature â€“ people are a curious species.
Are all the clips legendary, likely not (neither are all the Twitter posts or Instagram photos that have been published).Â Unlike photography or copy, grabbing a moment out of time isnâ€™t editable. It’s something that will never happen again. I believe there is still no post-production in life, right â€“ and thatâ€™s the beauty of Vine.
As for the commercial utilization of Vine – smart brand marketers are figuring out how to use the 6-second video narrative as a sort of lede – to pitch people to their big idea/story that’s part of an integrated digital strategy â€“ working together to increase awareness, engagement, activation, and all that other good stuff.
Now if you donâ€™t mind â€“ I need to go back to Vine and chase my animals – I don’t think the world has enough cat videos on the InterWebz as of yet.