How Design Thinking Drives Creative Problem-Solving

Creativity and problem solving are not individual endeavours, nor do they occur in isolation. Fortunately, companies are beginning to embrace new ways of fostering innovation. Instead of approaching a new product or service creation by defining a set of requirements, many companies are seeking first to understand the human needs behind the product or service, to develop an overall experience.

Source: How human-centric design thinking can power creative problem-solving – Marketing Magazine