Don’t believe me on anecdote alone? Take a gander of these statistics from Google: “4 in 10 shoppers visited a store in person or online as a direct result of watching a video,” and “34 percent of apparel shoppers said they were more likely to make a purchase after viewing an online video ad.” Eliminating the barrier between viewing and purchase is the only way to improve those already impressive statistics.

via How Shoppable Video Will Add the Next Layer of Interaction to Video Engagement | The Agency Post.

Straight outta the blocks late last week there was Vinepeek, a website which throws up just-posted Vine videos. Now there’s Vine Roulette, which offers up an entire wall of six-second videos for you to… uh… enjoy?

via Are You Brave Enough to Try Vine Roulette? – Gizmodo.

We saw a little bit of real-time fact checking during the election, and now The Washington Post has launched a news application that aims to spot false claims made during speeches and interviews. ‘Truth Teller‘ shows how traditional news organizations can adapt and become a more integral part of the story in the changing, real-time nature of news made popular by social media.

via Washington Post Robo App Fact Checks Speeches In Real-Time – PSFK.

Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz played delightfully by a young Alicia Silverstone is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would or should never be worn again? And what if instead of being a computer program, it was actually a Facebook app?

via Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos – PSFK.

Launched last week, the ads discuss the beverage giant’s efforts to combat obesity, while also insisting that Coke products can be part of a healthy lifestyle. Those claims have been met with widespread skepticism and ridicule from public health advocates and the advertising world alike, with words like “shameless” and “chutzpah” bandied about.

via Vigor, Brain Power And Other Health Claims From Coke’s Advertising Past : The Salt : NPR.