Tag: Creativity


Puppy Bowl – A Branding Doggynaught

Sure, I’m a sucker for the ‘Bissell Kitty Halftime Show’.  Here’s the money line: “It began as a joke in a network ideas meeting, like some stoner intern’s dream: Dude, what if we, like, just put a camera on a bunch of puppies playing in a field?”  Eight years later, it’s a branding doggynaught.

Animal Planet

via Behind the scenes of the Puppy Bowl, Animal Planet’s irresistible Super Bowl counterprogramming | The Cutline – Yahoo! News.

The 22 Best Infographics We Found In 2011 | Co.Design

2011 was a huge year for infographic design. Large companies embraced data renderings as a business strategy like never before, whether it was to promote their brand (GE) or bolster their bottom line (the New York Times).

via The 22 Best Infographics We Found In 2011 | Co.Design.

Infographic Of The Day: What If The NYC Grid Took Over The World? | Co. Design

Outside of the nonsensical urban tesseract known as the West Village, Manhattan’s street grid system is famously simple: Avenues run north/south(ish), streets run east/west. A phrase like “5th Avenue and 33rd Street” isn’t just an arbitrary address, it’s a cartesian coordinate that can actually help you get to where you’re going as well as recognize when you’ve gotten there. With a system this easy, it’s hard not to wish the whole world used it. Harold Cooper’s brilliant Google Maps mashup, ExtendNY, gives you an idea of what such a world would look like: Punch in any address or location on the globe, and it tells you what its NYC-style address is.

via Infographic Of The Day: What If The NYC Grid Took Over The World? | Co. Design.

 

Infographic Of The Day: The Best Design Tools On The Market | Co. Design

Designers, in many ways, are quintessential first adopters and ideal test customers: They’re technically savvy and demanding, with an extreme attention to detail and polish. Please them, and it’s pretty certain that you’ve got a great product on your hands.

via Infographic Of The Day: The Best Design Tools On The Market | Co. Design.