Dr. Kohane brought together the SMART Platforms Initiative an organization backed by doctors at both Harvard Medical School and Boston Children’s Hospital to rethink electronic medical records and service design firm Fjord to redesign the paper growth chart as an app. And then they made it open source to shake things up.
via How An Age-Old Chart Is Redefining Health Care | Co.Design
​People love to travel, so much so that they turn to blogs for vacation ideas, on-site activity recommendations and to publish photos from their trips. Sometimes, people are less enthused about being in-transit, and they turn to branded content to keep them busy.
via Engage a Captive Audience: Bored Travelers Look for Branded Content – Brafton.
Social media affects the design and strategy of advertising. Advertising creative Eoin Conlon from Ireland takes a fresh look at five classic ads, re-envisioning how their message would be shared if they were to run today.
via What Classic Ads Would Look Like On Today’s Social Channels – PSFK.
Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite‘ is a new innovation from the brand that demonstrates its commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand.â€
via Heineken Creates Interactive Bottle That Responds To Drinkers – PSFK.
Happy 75 days Vine.  I enjoyed the article about you that was in today’s Adweek - Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills.  While many marketers are still trying to figure you out, I’m happy to see that they’re some adventures folks who have taken a dip into your 6-second waters.  I especially enjoyed the creative work by Peanut Butter & Co.  Let me make sure I got this right:
National Peanut Butter & Jelly Day Vine video + BOGO coupon = 1st Day 300,000 impressions + 6,000 coupon downloads.
Not bad work by a 12-person CPG company. You know what’s fun about this Peanut Butter & Co’s effort on Vine – little or no production cost .  Just some creative folks who figured you out  – how cool is that.  I look forward to other smart marketers getting their hands dirty as they start to plant little Vines into their digital marketing mix – and to think, just in time for spring.
