Tag: Digital


Why You Won’t Recognize SEO in 5 Years

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.

Source: Why you won’t recognize SEO in 5 years | TNW

Cory Schmit’s Camera Collection on MIT’s FOLD

christopherpollard_duaflex IV_20160214

Kodak Duaflex IV. Photo: Christopher Pollard

A fun post from Cory Schmit that chronicles his camera collect, or at least every 35mm camera he’s owned over the past four years. Cory’s narrative is enhanced by incorporating background information directly into the story, that includes photos of the each device, the images that they capture and linked to additional information that helps to provide context, as if you’re having a conversation with Cory about his passion for film.

All this is possible through the unique capabilities of Fold, a news platform being developed by MIT Media Lab’s, that break down the user experience into a cross. The vertical bar is dedicated to the story itsel. This narrative is chunked into white blocks rather than paragraphs, but it’s otherwise your typical, narrative news story.

Source: Every 35mm Camera I’ve Owned Since 2012 – FOLD