In a series of experiments, researchers led by Sharon Kim of Johns Hopkins University sought to examine the impact of rejection on individuals’ creative output. In the first experiment, participants were given a series of personality questions and told they would be considered for participation in several group exercises in the future.
So one month ago, that got us thinking: How long before we could get by using just our smartphones as our wallets? How long before we could ditch that fat piece of folded leather stuffed to the breaking point with credit cards, IDs, transit passes, cash, and printed coupons? How long before we could rely on just apps and NFC? Has the day already arrived? For the past month, I’ve been trying to find out.
via My Walletless Month: Happier, Healthier and Ready to Ditch Cash Forever | Wired.com.
Big agencies handle the majority of advertising dollars, but they don’t articulate a better value proposition to clients, and 73% of the panel believes that small and medium size agencies are more creative. The advertising holding companies fair even worse, and 85% think that they have not improved service to clients, and view them as inefficient and unable to overcome internal territorial disputes.
via Getting To The Bottom Of What Clients Think Of Agencies – Forbes.
More than 80% of the U.S. population, or a whopping 250,000,000 people, lives within 20 miles of a Starbucks. And over 30% of the U.S. population lives within a mile of one.
via Infographic: We’ve Become The United States Of Starbucks | Co.Design.
A recent Google research project found that 80% of searches on smartphones are spontaneous, as opposed to planned, and nearly half of those are goal-oriented. Often those goals are purchases and, to Jonathan Alferness, this is evidence of mobile’s role as a bridge — and an extremely valuable one — from the digital world to the physical one.
via How Mobile Can Be A Bridge to In-Store Shopping | Digital – Advertising Age.
