Every day is a negotiation for an entrepreneur. Whether advancing a cause, making a request, or persuading others of the merits of our view, negotiating for what we want–often and effectively–is a survival technique for a business owner.
Every day is a negotiation for an entrepreneur. Whether advancing a cause, making a request, or persuading others of the merits of our view, negotiating for what we want–often and effectively–is a survival technique for a business owner.
Imagine it’s 1997 and you’re sitting in a small room in Los Gatos, California. You’ve decided that you are going to get into the movie rental business. That’s right, you want to dethrone a huge entrenched competitor that has been dominating the industry for years, Blockbuster. How would you design the next big idea to disrupt the industry?
via Want To Upend An Entire Industry? Change Its Revenue Stream | Co. Design.
Troubled Swedish carmaker Saab was in the news yet again in late September as they won a court appeal allowing them to seek bankruptcy protection. Struggling with falling sales, the car company has been unsuccessfully trying to get new funding to ensure their survival, for several months now. Saab now hopes that the decision to grant bankruptcy protection will buy some time to secure investment from China.
I’ll be speaking at the Minnesota Real Estate Journal’s Interactive Marketing Summit this Friday, September 16, 2011 at the Golden Valley Country Club.  Look for me riffing about what real estate professionals can do to enhance their digital brand at the 8:25 AM ‘Web Optimization Strategies’ session. I have the good fortune to share the stage which Brock Ray, Jake Dietrich and Andrew Steingas.
via Minnesota Real Estate Journal’s Interactive Marketing Summit.
Stanford business professor Jim Patell believes that only by knowing your customers can you sell to them, or hope to help them, which is why he asks his students to spend spring break in a third world country doing hands-on market research, like hauling water barefoot through rice fields alongside an indigenous worker.
