Natakhtari Brewery’s Old Irish, a Georgian (country) beer created a fantastic virtual reality campaign that transports folks along a journey about what makes their drink “100% Irish.”

A combination of virtual reality concepts and wearable technology offers a solution to that part of the exercise motivation game.

Source: Virtual Reality Exercise to Overtake Your Workout Routine | PSFK

Do you know what a bicycle looks like? Of course you do. At least you think you do. You’re pretty sure; there’s a couple of wheels, a couple of tubes, some handlebars…But do you really know what a bicycle looks like? Could you draw the perfect mountain bike, BMX or a road bike completely from memory? You might think so, but if Italian artist Gianluca Gimini’s genius latest project is anything to go by, there’s a good chance you’re wrong.

Source: Artist Asks Strangers to Draw a Bicycle From Memory… Then 3D Renders The Results – Mpora

Are you ready? Chatbots are being embraced at an unprecedented rate because they are easy to build, scalable — since they can be powered across a range of platforms — and are both useful and promotional, said Christian Brucculeri, CEO and director at Snaps. The future of branded bots, he said, will be brands “owning” areas and “offering smart utilities. “A grocer or a food brand, for instance, could develop a recipe generator bot, so all one has to do is type the name of an ingredient, and get a bunch of recipe recommendations.”

Source: Brands as Chatty Friends: Are Chatbots ‘The Beginning of a New Internet’? | Digiday

Yves Béhar is chief creative officer at fitness tracker company Jawbone and founder of US design and branding firm Fuseproject. Here, he shares his thoughts on the future of fitness trackers, their potential to improve healthcare and how to design a device that people will want to wear every day

Source: Track, Measure, Motivate – Creative Review