Blog


The Oberline College April Fools’ Day ‘Meowberlin’ Takeover

The Oberlin College April Fools’ Day website takeover is brilliant.  I’ll grant that my creative bar is adjusted somewhat when images of cats are thrown into the mix.  Here’s what AdWeek had to say about the hoax, “Small liberal-arts college Oberlin has become Meowberlin, an institute of higher learning for cats, proving once again that the Internet will pay attention to you if you do something with cats.”

Screen Shot 2013-04-01 at 1.58.03 PM

– April Fools’ Day 2013: Best of Brand Hoax – Oberlin College – AdWeek