Tag: Advertising


George Lois Is Still A Legend

The original madman opines on everything from Google’s redesigned logo (“ridiculous”) to John Galliano (“I want to just punch his face”).

Source: Legendary Ad Man George Lois Is Still At It | Co.Design

The Importance of Humility

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Irene Hixon Whitney Bridge, Minneapolis, Minnesota. June 3, 2015. Photo: Christopher Pollard

As design advances and evolves, it is critical for us to acknowledge the central role that humility plays, or risk letting our egos die in tandem with our careers.

Source: Good Design is Humble | Austin Knight

Brutally Honest Advertising

London-based comedy writers Aaron Gillies and James Menzies create brutally honest ad parodies and share them on a Twitter account titled We Fix Your Adverts. Using Photoshop, they replace (or ‘fix’) the original tagline with their own one-liners that are hilariously profane. Warning: Some images are NSFW.

Source: LOL: Brutally Honest Versions Of Regular Ads | Digital Synopsis

Digital Makes a Difference – Survey Flags Shifts In Voters’ Media Habits

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Photo Courtesy: Theresa Thompson, Creative Commons

Rubicon Project on Friday released the findings of a survey of 1,500 likely voters that reveals key insights into voters’ media habits. The findings have the potential to influence how advertising dollars are allocated to reach voters. Spoiler Alert: Digital makes a difference.

Source: Rubicon Survey Flags Shifts In Voters’ Media Habits | MediaPost

Thanks CNN, FOX New and MSNBC – Even if Trump Looses, He Still Wins

So, CNN and MSNBC are covering tonight’s Trump counter-event that’s taking place during FOX’s GOP debate.

Jesus, no wonder Trump is the presumptive GOP nominee. If the FOX, CNN and MSNBC’s of the world isn’t covering Trump talking about Trump, they’re covering each others kerfuffle about Trump – knowingly influencing the outcome of this election. And, at no time do these organizations really press Trump on his shady Trumpness regarding his doings and views on the issues – you know – like you would press with any other potential leader of the free world.

The discourse suffers magnificently when Trump gets 23 times as much coverage as Sanders,* with, a similar, but more narrow spread between Trump and Clinton. FOX alone has given Trump more than $30M of free advertising.*

The media’s insistent personality driven, WWE-style coverage of Trump (and this election) at the expense of even an acumen of a more balance issues approach is simply sad. The cable networks have an almost pathological need to be part of the story instead of reporting. And, This has been a branding goldmine for Trump.

If I’m Trump, knowing that the Wolf Blitzer, Bill O’Reily, Joe Scarborough and their ilk wait with bated breath, hanging on every word that I say. I too would ride this Powerball-level media gravy train as far as it will take me — because it’s smart business.

Even if Trump looses, he still wins.

Source: CNN, MSNBC Plan Coverage of Donald Trump Opposite Fox News Debate | Variety

*Source: The Discourse Suffers When Trump Gets 23 Times As Much Coverage as Sanders | The Nation

*Source: Fox News Has Given Donald Trump Nearly $30 Million In Free Airtime During The Presidential Campaign | MediaMatters