The Rise of the Creative Officer Or why creative innovation is making the move into the C-suite. The short answer? Superbly designed products and experience sell themselves. In today’s fast-paced economy where products and service can become obsolete within six months, consumers have become less responsive toward traditional marketing and advertising strategies.
Make plans to attend on May 4 at the Fine Line Music Caf̩ in Minneapolis as creative leaders Michael Fanuele, CCO General Mills, Tom Nowak, CCO Best Buy and Todd Waterbury, CCO Target Рtake the stage to discuss how creative innovation is making the move into the C-suite.
Moderated by Jayne Haugen Olson, VP Content, MSP Communications, the panel will talk about the growing trend by companies to elevate and expand the strategic role of creativity & design throughout their businesses.
EVENT DETAILS
DATE: Thursday, May 4, 2017
TIME: 5:30 p.m. Social Hour, 6:30 p.m. Program
PLACE: Fine Line Music Café; Minneapolis, Minnesota
Source: AdFed – The Rise of the Creative Officer
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