The Oberlin College April Fools’ Day website takeover is brilliant. Â I’ll grant that my creative bar is adjusted somewhat when images of cats are thrown into the mix. Â Here’s what AdWeek had to say about the hoax, “Small liberal-arts college Oberlin has become Meowberlin, an institute of higher learning for cats, proving once again that the Internet will pay attention to you if you do something with cats.”
– April Fools’ Day 2013: Best of Brand Hoax -Â Oberlin College – AdWeek
The beauty of One Minute Briefs is that the ideas that come out of them can be really really shit or really really good. But you’ve only spent one minute on it so it’s all good whatever happens. We often find that the first idea you have is the best. We hope you’ll all get involved…if you’ve got a minute.  So, creatives take notice – clever little crowd-sourcing mechanism these folks have started. An even better exercise to help keep the talent at your agency razor sharp.
via Advertising Executives Answer Briefs In One Minute – PSFK.
An intelligent mashup of my two favorite sports – Baseball and Soccer. Mark Willis shares his football fashion vision of the American League Central teams. Mark’s reimagination of the Minnesota Twins’ uniform as a soccer kit is fresh both with his design and explanation – showing that he’s a thoughtful fan of both games.
Soccer Out of Context: the AL Central — M.Willis.
Today marks the 25th anniversary of the Pixies’ second album, “Surfer Rosa,” a seminal LP that has gone down in Rolling Stone history as one of the 500 greatest records of all time. Â “Surfer Rosa” might be my most listen to album/cassette tape/CD/mp3 in my life. Â I don’t know why today isn’t a national holiday.
via Pixies’ ‘Surfer Rosa’: The Band’s Second Album Turns 25 Years Old.
Indonesian-based digital agency XM Gravity has launched an in-house mobile app that aims to improve staff’s mood and strengthen their bond. The XM Gravity Happiness App has four different features: Mood, News, Task, and Contact.
via Agency’s Happiness App Monitors Employees’ Morale – PSFK.
