What I like about Vine is for the very reason that it captures a sliver in time that brings motion, sight and sound to life – and saves it in a little digital bottle.

Vine was born out of its 140-character cousin Twitter, and I believe is the next evolution of the hyper-short narrative – creating a new form of storytelling that’s relevant to the people who post videos – and I believe that’s a compelling act – for whomever to witness. It’s in our nature – people are a curious species.

Are all the clips legendary, likely not (neither are all the Twitter posts or Instagram photos that have been published). Unlike photography or copy, grabbing a moment out of time isn’t editable. It’s something that will never happen again. I believe there is still no post-production in life, right – and that’s the beauty of Vine.

As for the commercial utilization of Vine – smart brand marketers are figuring out how to use the 6-second video narrative as a sort of lede – to pitch people to their big idea/story that’s part of an integrated digital strategy – working together to increase awareness, engagement, activation, and all that other good stuff.

Now if you don’t mind – I need to go back to Vine and chase my animals – I don’t think the world has enough cat videos on the InterWebz as of yet.

We’ve noticed a number of retailers experimenting with virtual display formats over the last 18 months. These types of stores allow for almost any environment to be easily transformed into retail space, with very low startup costs and space requirements. By utilizing simple technology, transitional urban spaces such as subway and train platforms can be repurposed for entirely new uses.

via Example: Shop For Groceries On Train Platforms From Virtual Grocery Displays – PSFK

The Oberlin College April Fools’ Day website takeover is brilliant.  I’ll grant that my creative bar is adjusted somewhat when images of cats are thrown into the mix.  Here’s what AdWeek had to say about the hoax, “Small liberal-arts college Oberlin has become Meowberlin, an institute of higher learning for cats, proving once again that the Internet will pay attention to you if you do something with cats.”

– April Fools’ Day 2013: Best of Brand Hoax - Oberlin College – AdWeek

Indonesian-based digital agency XM Gravity has launched an in-house mobile app that aims to improve staff’s mood and strengthen their bond. The XM Gravity Happiness App has four different features: Mood, News, Task, and Contact.

via Agency’s Happiness App Monitors Employees’ Morale – PSFK.

Want to know where you can’t buy fresh, healthful food? The USDA has the map for you.

via How To Find A Food Desert Near You – NPR.