Coca-Cola is taking its personalization of its brand for its fans one step further. To promote its new mini-bottles in Israel, Coke — with the help of agency Gefen Team — is using 3D printing to let fans make mini figurines of themselves.

via Coke Turns Fans into 3D-Printed Figurines – Digiday.

Heineken introduced a ‘smart’ beer bottle that can interact with other bottles, its surroundings, and the people around it, at Milan Design Week. ‘Heineken Ignite‘ is a new innovation from the brand that demonstrates its commitment to “using pioneering technology and design to create inventive new ways to experience the product and the brand.”

via Heineken Creates Interactive Bottle That Responds To Drinkers – PSFK.

Happy 75 days Vine.  I enjoyed the article about you that was in today’s Adweek - Twitter Vines Pitch Volkswagens, Peanut Butter and Job Skills.  While many marketers are still trying to figure you out, I’m happy to see that they’re some adventures folks who have taken a dip into your 6-second waters.  I especially enjoyed the creative work by Peanut Butter & Co.  Let me make sure I got this right:

National Peanut Butter & Jelly Day Vine video + BOGO coupon = 1st Day 300,000 impressions + 6,000 coupon downloads.

Not bad work by a 12-person CPG company. You know what’s fun about this Peanut Butter & Co’s effort on Vine – little or no production cost .  Just some creative folks who figured you out  – how cool is that.  I look forward to other smart marketers getting their hands dirty as they start to plant little Vines into their digital marketing mix – and to think, just in time for spring.

Want to know where you can’t buy fresh, healthful food? The USDA has the map for you.

via How To Find A Food Desert Near You – NPR.

StadiumVision Mobile technology in use at the Barclay’s center in Brooklyn, NY is a first of its kind the brings live replays and stats to life.

 

via Stadium App Lets Fans Order Food And Get On-Court Close Ups – PSFK.