Tag: Measurement


Why You Won’t Recognize SEO in 5 Years

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We are in the early stages of a new era of search — an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. And for the first time this isn’t just a matter of adding a new chapter to our SEO strategy, it’s a matter of creating entire new playbooks.

Source: Why you won’t recognize SEO in 5 years | TNW

Food You Can Trust?

christopherpollard_buffalo waffles_20160106

As the new year begins, millions of people are vowing to shape up their eating habits. This usually involves dividing foods into moralistic categories: good/bad, healthy/unhealthy, nutritious/indulgent, slimming/fattening — but which foods belong where depends on whom you ask. Welcome to the world of spurious correlations.

Source: You Can’t Trust What You Read About Nutrition | fivethirtyeight