Must every business decision be backed by big-data and predictive analytics and a slavish deference to the voice of the customer? Is there no place for instinct in strategy anymore? Johnson’s debacle will go down as one of business history’s epic fails. But I think he was right about one thing: “To do things that haven’t been done before,” he says, “you need to trust your intuition.”
We’ve noticed a number of retailers experimenting with virtual display formats over the last 18 months. These types of stores allow for almost any environment to be easily transformed into retail space, with very low startup costs and space requirements. By utilizing simple technology, transitional urban spaces such as subway and train platforms can be repurposed for entirely new uses.
via Example: Shop For Groceries On Train Platforms From Virtual Grocery Displays – PSFK
Don’t believe me on anecdote alone? Take a gander of these statistics from Google: “4 in 10 shoppers visited a store in person or online as a direct result of watching a video,†and “34 percent of apparel shoppers said they were more likely to make a purchase after viewing an online video ad.†Eliminating the barrier between viewing and purchase is the only way to improve those already impressive statistics.
via How Shoppable Video Will Add the Next Layer of Interaction to Video Engagement | The Agency Post.
Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz played delightfully by a young Alicia Silverstone is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would or should never be worn again? And what if instead of being a computer program, it was actually a Facebook app?
via Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos – PSFK.
The best thing about beer is definitely drinking it, but true enthusiasts know that beer culture extends beyond the actual brew. We collected 10 beautifully designed products that transport, open and celebrate the design of one of our favorite beverages (often with a bit of wit).
via 10 Beautifully Designed Beer Products :: Blogs :: Paste.
