Tag: Storytelling


How Design Thinking Drives Creative Problem-Solving

Creativity and problem solving are not individual endeavours, nor do they occur in isolation. Fortunately, companies are beginning to embrace new ways of fostering innovation. Instead of approaching a new product or service creation by defining a set of requirements, many companies are seeking first to understand the human needs behind the product or service, to develop an overall experience.

Source: How human-centric design thinking can power creative problem-solving – Marketing Magazine

An Important Message From a Dad to His Daughter

A new commercial from Indian laundry detergent brand Ariel is seeking to close the housekeeping gap once and for all. As part of its campaign #ShareTheLoad, the company has released an ad in which a father apologizes to his grown daughter for teaching her retrograde gender stereotypes, including the fact that she should have to do all the housework in her family.

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Photo: Ariel India

Warning: this will probably make you cry.

Source: This Powerful Commercial Features an Important Message From a Dad to His Daughter | Mic